Game Lab is the most important video game event focused on indie developers in Barcelona, our city. It could be argued that it was in this exhibition where our journey started in front of a wider audience.
In order to achieve that, we decided to set up a booth to stand out from everyone else and to reflect the spirit of Herding Cats at the same time. That’s why we decided to surround our games with lovely plush toys and promotional material in pastel tones.
We already were the most cute developers in the event, but we needed to empathize one of our strengths as developers: the simplicity of our games.
To this day, our product is defined by our focus on casual gamers, and we create experiences that literally everyone can enjoy, through easy and intuitive video games. Nevertheless, to promote this concept was a challenge for us.
We decided, then, that the best option for showcasing Cannon Land, our latest “one-touch” game, was fabricating a cute box with a very big red button.
Through this feature we empathized the “one touch” experience in our game and we obtained the notoriety that events of this sort demand.
A series of coincidences made us cross our paths with eRepublik Labs, whose people fell in love with our button-box and our cute kittens and decided to join Cannon’s Land development.
Thanks to this new partnership, our second exhibition was more planned in a professional way. We were going to release Cannon Land, and we had to give it notoriety.
It was at the Madrid Games Week where we gave, together with Alexis Bonte –CEO of eRepublik Labs–, a presentation called ‘Going Indie: How indie and medium sized studios should join forces to develop high quality games’.
During those days, we enjoyed the experience of showcasing our games in national exhibitions, but after the successful launch of Cannon Land, and seeing how well the game was doing in Asia, we decided to move on and promote the game abroad. We attended a fairly modest but growing exhibition in Singapore: Game Start Asia.
The experience was completely satisfactory for us, we successfully managed to promote Cannon Land and with the event being more open to casual audiences (without overlooking professionals) we could successfully verify that our game was liked by both parents and children, and we realized we could even promote it as a family gaming concept, something we would end up considering later on.
Overall, it was an event that we will never forget.
Written by Sergio Castaño on 2016
